WHEN: Sunday April 25, 2010 11am-3pm
WHERE: Broadway, between Broadway and Spring on First Street, Los Angeles, CA (Booth 428 &429).
BACKGROUND: Arbitron Inc. (NYSE: ARB) brings its Children's Reading Corner to Fiesta Broadway, the largest Cinco de Mayo celebration in the world. For the second year, Arbitron is proud to bring award winning authors to sign and distribute copies of their books to local children.
The Arbitron Children's Reading Corner reinforces community values and the importance of connecting children with cultural heritage through reading and offers Arbitron the opportunity to reach out to the local community at a grassroots level.
"It is important that we bring our Children's Reading Corner to the largest Hispanic event in the largest Hispanic market in the US," according to Stacie de Armas, Director, Multicultural Marketing at Arbitron. "This program was designed to reach out to families and talk about the importance of audience measurement in their communities, and let them know that they can truly have a voice by participating in research when called upon "
Since its inception in 2009, approximately 1,000 children have visited the Arbitron Children's Reading Corner and have received free books and educational games at various events throughout the country.