Wednesday, April 21, 2010

Arbitron Children's Reading Corner presents René Colato Laínez & Priscilla Burris at Fiesta Broadway


WHAT: Meet René Colato Laínez, Salvadoran award winning author, and Priscilla Burris, Children's Book Author and Illustrator at the Arbitron Children's Reading Corner during Fiesta Broadway on April 25th. Both will sign and give away copies of their books compliments of Arbitron! Rene will read aloud from his new book "The Tooth Fairy Meets El Ratón Pérez" and will sign and give away copies of the book. Priscilla will do LIVE illustrations, sign and give away copies of her illustrated books.

WHEN: Sunday April 25, 2010 11am-3pm

WHERE: Broadway, between Broadway and Spring on First Street, Los Angeles, CA (Booth 428 &429).

BACKGROUND: Arbitron Inc. (NYSE: ARB) brings its Children's Reading Corner to Fiesta Broadway, the largest Cinco de Mayo celebration in the world. For the second year, Arbitron is proud to bring award winning authors to sign and distribute copies of their books to local children.
The Arbitron Children's Reading Corner reinforces community values and the importance of connecting children with cultural heritage through reading and offers Arbitron the opportunity to reach out to the local community at a grassroots level.

"It is important that we bring our Children's Reading Corner to the largest Hispanic event in the largest Hispanic market in the US,"  according to Stacie de Armas, Director, Multicultural Marketing at Arbitron. "This program was designed to reach out to families and talk about the importance of audience measurement in their communities, and let them know that they can truly have a voice by participating in research when called upon "

Each child in attendance leaves with a new book, compliments of Arbitron, as well as Arbitron branded pro-literacy materials.

Since its inception in 2009, approximately 1,000 children have visited the Arbitron Children's Reading Corner and have received free books and educational games at various events throughout the country.


Chicano future tense said...

Here we go again with more Latino rodents.A 2010 version of speedy gonzales..
A rat..with a hispanic name- Perez hanging out with a peter pan like blonde haired white girl called the tooth least she is human like..
that's really going to do wonders to the psyche and self esteem of Latino kids..
....a Latino ..a rat!!!
in Hispanic culture the rat is considered a foul,filthy disgusting animal..a vermin pestilence..
give me a break!
el raton Perez..???

Anonymous said...
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Rene Colato Lainez said...


El Raton Perez is not a rat. It is a mouse.

Spanish 101

rata: rat
mouse: raton

Also El Raton Perez exists since the middle ages. I did not created it. El Raton had been with us for many years. He is known as Raton Perez is Spain and most South American countries. In Mexico is is known as El raton de los dientes and in Central America as el raton. His official name is Raton Perez.

Rene Colato Lainez said...
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