Note: This is a revision of a Bloga essay I wrote two years ago. More a mission than an essay, I hope readers are moved by Primo Villanueva's story as I was, especially when I learned UCLA Athletics had never inducted him into its athletic Hall of Fame. Maybe it's about time.
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| Making sure everyone who sees knows |
I recently came across faded photos of my dad, his cousin Rufino "Peanuts" Escarcega behind the camera, and
his friends posing at the side of a 1952 or ’53 light colored Chevy. It could
be my dad’s car. Our family owned a 1953 light green Chevy. On the driver’s door, someone
painted the words: “CALEXICO, Comet ‘Primo’ V,’” and underneath, in large caps,
“UCLA.” On second thought, I don't think my mom would have allowed anyone to paint words on our car, not even for Primo.
I wish my dad was here to tell me the
story behind the photos. My best guess is it’s 1954. The photos document a trip
my dad, his cousin, and his friends took to Berkeley to watch the Bruin football team battle
Cal's tough Bears. Other grainy photos show Cal’s Memorial Stadium, the game inside, and my
dad’s friends on the Berkeley streets. I don’t think they would have made the
trip if it wasn’t for Primo.
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| Awaiting the long trip north |
The newspapers dubbed Villanueva, the “Calexico
Kid.” A graduate of Calexico High School, a small farming town in the Imperial
Valley bordering Mexicali, Primo led UCLA to its first, and only, National Football
title in 1954. He racked up more total yards than any other Bruin on the team. Following
their young Mexican hero, my dad and his friends weren’t just going to a
college football game. They were on a pilgrimage.
It’s a small photo, and I think I see
Dario Sanchez kneeling by the driver’s door. Beside Dario, standing to the
rear, it looks like my dad. Next to him in the foreground is George Saenz, and
behind George is Richard Sanchez, Dario’s brother. They pose proudly next to
Primo’s name. Primo, short for Primitivo, his father’s name.
Okay, understand, a road trip to Berkeley
from West Los Angeles, in the early 1950s, without freeways or major highways,
was one hell of a drive. I don’t doubt they had a few “handy sixes” to help
them tick off the miles. Why? Because in another photo, Freddie Santana has his
arm around my dad’s neck, my dad’s head on his friend’s shoulder. Men,
especially Chicanos, don’t usually pose that way in public unless they’ve
already knocked back a few. Luckily, "Peanuts," their trusty non-drinking driver, always took the steering wheel.
Think of it, to reach the San Fernando
Valley from West L.A., they had to twist their way around the old Sepulveda
Pass, up and over the Santa Monica Mountains, in a car with no power anything. To
cross the Valley was a grind, all the way on Sepulveda Blvd, stopping at red
lights through every little settlement in San Fernando, Sherman Oaks, Encino,
Van Nuys, Reseda, Pacoima, Sylmar, etc. etc. and onto the Saugus, Newhall, and
the Grapevine, up Highway 99, then cut across somewhere, maybe outside Modesto,
and head west towards the Bay Area. There were few hotels, gas stations,
restaurants, or facilities for travelers, and if you were a dark-skin Mexican,
forget about it. I can just see them pulling into a Pixley gas station and say, "Fill-er-up, "Primo V" on the side door.
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| On the streets of Berkeley |
Now, they might have taken the coastal
route, old, slow Highway 101, also no easy feat, meandering through farming towns from
Oxnard to Santa Barbara, Arroyo Grande, San Luis Obispo, Atascadero to Salinas, then west to San Jose and into
Berkeley, what, maybe a 12-to-14-hour drive, pilgrims on the way to a holy site, Cal the Mecca of early college football on the West Coast.
As I study the photograph, I think, man,
UCLA football must have been a powerful draw to get them to make that journey, a self-anointed "Calexico Comet" PR machine. Then I remember, it wasn’t just UCLA football they followed as kids, hoofing it to Westwood from their homes in Sawtelle to watch the Bruins practice. No, it wasn’t just that. It was
Primo Villanueva, and the pride these Chicanos, now grown men, must have felt as the kid from Calexico wowed L.A. fans each weekend under the bright lights.
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| Patience, like all pilgrims |
Primo played for one of the greatest
football coaches to ever walk the sidelines, Red Sanders. What must it have
been like for Primo, a minister’s son, a kid from the poor side of town, in a
farming town that was poor anyway, to know a football icon wanted him to move
to Los Angeles and play for his team, at the time, one of the best in the
country, and a university in Westwood, filled with mostly wealthy "White" kids, who have had the best of everything, including education?
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| "Halftime," another tradition in the ritual |
To many of us Chicanos in Los Angeles,
even non-UCLA fans, Primo was a god. He’d dominated high school football,
basketball, and other sports in Calexico, the Imperial Valley, and San Diego
County. At UCLA, he became an idol to thousands of kids across Los Angeles and
California, and at a time when Chicano kids needed someone to look up to.
When Hollywood and the media flooded us in
the ‘50s with images of Mexicans as lazy, dirty, thieves, and slackers, Primo
showed the true side of our community, where the majority were law-abiding,
hardworking people contributing to the development of this country, striving to
educate their kids, and give them a good life, or like my dad and his friends,
WWII vets, who had been prepared to sacrifice everything.
Primo, as a running back, led UCLA’s
offensive with 886 yards. He helped UCLA to an undefeated year, 9-0. If that
wasn’t enough, he also played defensive back, helped win the PCC League and take
the Bruins to a national championship, where they beat Maryland, the defending
champs.
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One of the college greats
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This kid, he was a kid, barely 19, when he
arrived in Westwood, came in on the heels of the finest UCLA quarterbacks, of the day, Paul
Cameron, yet, some say, Primo had a better arm than Cameron. When Primo took the helm his senior year, he shone brightly among
UCLA’s superstars, powerhouse athletes like All Americans Jack Elena, Jim Salisbury, and Bob
Davenport. We aren’t talking about good athletes here. We are talking about the
best in the nation, playing for one of the toughest coaches. Open the L.A.
Times after any UCLA game, and Primo’s name would be plastered on the sports
page.
As a kid, I remember my dad, his relatives, and friends couldn’t stop talking about Primo. Sometimes, my cousin Rufino Jr. and
I would be the only kids scrunched in the car, "Peanuts," as always, drove each Friday night to the Coliseum. We had to get there early to see the players
step down from the bus and walk into the Coliseum tunnel, fans calling out to their
favorite players. My dad called Primo’s name. He’d always wave. After the game,
the fans rushed on to the field to touch or shake hands with the players. One
time, my dad pushed his way through the crowd, so I could gawk up at the
towering Chicano in a UCLA football uniform, number 19.
After the field had emptied, we still weren’t
done. My dad and his friends waited for the players to walk up the ramp, in
coats and ties, out of the Coliseum, and into the adoring fans, shaking hands
and giving autographs. I can still hear my dad and his friends yelling, as if
they were kids, “Primo! Primo! Primo!” A few times he'd stop by to chat. They weren't embarrassed to wrangle him to one side.
Primo did exactly what he promised his mom, in
a letter printed in the Calexico Chronicle, “I’ll make every effort to
achieve success in my future schooling and will always feel I share my athletic
honors or victories with the people of Calexico.” (Eric Preven, City Watch)
Coincidentally, my wife hails from
Calexico, California. Her brothers played high school football, and, of course,
I had to ask them if they knew Primo. Her oldest brother, who received a
football and athletic scholarship to Dartmouth, told me when he played for Calexico High
School, the coach gave him Primo’s helmet, mainly because it was the largest and the only one that fit.
My father-in-law, Fernando, who also
played high school football in Calexico, told me fans would caravan from
Calexico and across the Imperial Valley, each season, to watch Primo play. He
said on one trip, he and his friends got into a bad car accident, but even that
didn’t stop them from attending the game. After stopping to get patched up, they
made it to the Coliseum, wrapped in bandages, watching Primo pull out another
victory.
In December 1954, returning home, a National Title for UCLA under his belt, Primo received the keys to the cities of Calexico and Mexicali and rode in a parade through town. The big city hadn’t changed him. Coaches
and teachers said he was still the same person he was when he left.
I have visited Calexico over the years
disappointed, today, there is little recognition of Primo, or his younger
brother Danny, a punter and field goal kicker for UCLA, the Los Angeles Rams,
and the Dallas Cowboys. I would have thought for sure the high school might be
named after Primo, or if not, at least the football field, gym, locker room, maybe
even a swimming pool, to keep his name alive, a role model for the newest
generations of Calexico Bulldogs.
But I was also disappointed to learn Primo
wasn’t even in the UCLA Football Hall of Fame. How could that be? From his
tailback position, which in 1954 was more like a quarterback, he ran, passed, caught passes, and blocked clearing the way
for others to score. He returned punts and kickoffs. He not only played offense
but defense, intercepting a key pass from Stanford’s great quarterback, John
Brodie, as sportswriter Dick Hyland wrote it, "If Villanueva was the hero, Stanford was the victim.... The Calexico kid stopped the Stanford drive...by picking off John Brodie's pass and engineering a 46-yard march to the first Bruin touchdown."
Primo was an All-American football star.
But no, nothing, no mention of the man, not at UCLA or in Calexico, at a time
when heroes are so desperately needed. In his hometown, most public facilities
are named after…who knows, ex principals, superintendents, parents of city
council or school board members? When books, films, and plays need powerful characters
in stories, why not a Primo Villanueva?
Here was a
kid, who one day was playing football in front of a few hundred fans in high
school, and in the next years was playing in front of 101,000 fans in the heart
of Los Angeles, at a time when college football was more popular than the pros,
and each Friday night all eyes were on the Coliseum.
Doesn’t it
only seem right that his own university should induct him into its Hall of
Fame. Maybe it’s about time. How about a few emails to UCLA’s new athletic
director, Martin Jarmond: ad@athletics.ucla.edu.
My guess is even he might not have heard of one of UCLA’s greats, the Calexico
Kid. A simple, "Please induct Primo Villanueva into UCLA's Football Hall of Fame," would do.
