Arbitron Children's Reading Corner presents René Colato Laínez & Priscilla Burris at Fiesta Broadway

MEDIA ALERT

WHAT: Meet René Colato Laínez, Salvadoran award winning author, and Priscilla Burris, Children's Book Author and Illustrator at the Arbitron Children's Reading Corner during Fiesta Broadway on April 25th. Both will sign and give away copies of their books compliments of Arbitron! Rene will read aloud from his new book "The Tooth Fairy Meets El Ratón Pérez" and will sign and give away copies of the book. Priscilla will do LIVE illustrations, sign and give away copies of her illustrated books.

WHEN: Sunday April 25, 2010 11am-3pm

WHERE: Broadway, between Broadway and Spring on First Street, Los Angeles, CA (Booth 428 &429).

BACKGROUND: Arbitron Inc. (NYSE: ARB) brings its Children's Reading Corner to Fiesta Broadway, the largest Cinco de Mayo celebration in the world. For the second year, Arbitron is proud to bring award winning authors to sign and distribute copies of their books to local children.
The Arbitron Children's Reading Corner reinforces community values and the importance of connecting children with cultural heritage through reading and offers Arbitron the opportunity to reach out to the local community at a grassroots level.

"It is important that we bring our Children's Reading Corner to the largest Hispanic event in the largest Hispanic market in the US,"  according to Stacie de Armas, Director, Multicultural Marketing at Arbitron. "This program was designed to reach out to families and talk about the importance of audience measurement in their communities, and let them know that they can truly have a voice by participating in research when called upon "

Each child in attendance leaves with a new book, compliments of Arbitron, as well as Arbitron branded pro-literacy materials.

Since its inception in 2009, approximately 1,000 children have visited the Arbitron Children's Reading Corner and have received free books and educational games at various events throughout the country.